That's me on the left and my good friend Mark. We had a number of collaborative projects we were working on together under the REHD brand and it seemed like an opportunity to be a little creative with our identity. Mark had come up with the name earlier, the acronym of 'Research, Education, Humanities and Design'. My task was to work on the visual component. I started to think about the colour red, industry and hammers . . . it was all taking on a very Russian flavour and we were loving it.